To launch the new eau de toilette, Marks & Spencer chose a creative sampling programme, based on the traditional vial.

The 1ml printed Per Una vial was packed in a pink, gauze bag with white ribbon draw-string, echoing the packaging of the hand-bag sized parent and guaranteed to appeal.

Also enclosed in the gorgeous bag was a card-die cut in the distinctive Per Una heart shape and a coupon to encourage return to store to purchase the parent and provide data capture.

The project was fully managed by Sampling Innovations, putting all the elements together, including outer packaging ready for delivery to store.

To read more about this case study click on the PDF icon to download a fact sheet.