When TRESemmé© was launched into UK high street stores, duo sachets were chosen to support the campaign, these carried shampoo and conditioner in the Vitamin E Moisture Rich variant.

In order to fulfil the distribution criteria we developed two versions: one to tip on advertisements in major female magazines and, for the second, we printed leaflets and attached the sample for distribution in stores.

Commenting on initial results of the campaign the TRESemmé© trade marketing manager says, "we are very, very pleased with current retail sales levels."

"Sampling Innovations provides a comprehensive service, with a good attention to detail. Sampling Innovations understands the pressures of suppliers in the FMCG world and helps take care of the details."

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