Accurate targeting is the key to cost effective sampling. Carefully planned distribution will increase response and ultimately costs will be offset against resulting higher sales.

Traditional distribution routes include magazine page ads and cover mounts, door drop, direct mail, exhibitions, in-store, retail (gift and travel packs) and cross sampling.

A host of new, finely targeted distribution routes are now available.

They can increase effectiveness of sampling campaigns significantly, saving wastage by ensuring the sample is placed directly into the hands of the target market.

We are in contact with a number of experts in distribution targeting covering a range of strategic and innovative routes.

Assistance & guidance on distribution forms part of our total service.