|Sampling works - some research 2...|
Even we’ve been amazed at the results of our new research that has just been completed...
...it investigates samples in magazines and, more specifically, the added value given by Press Cut.®
The *research - a joint venture with Sampling Innovations and IPC Innovator - was carried out following the launch of the Press Cut® earlier this year and compares attitudes and recall amongst 1,000 readers of Marie Claire. Half of the sample received copies including a Fructis Garnier Sleek & Shine Serum insert with Press Cut® and the remainder just the insert without a sample.
The research also examines and investigates attitudes to sampling in general, preferred formats and distribution as well as how perceptions of the brand changed positively in the group given the Press Cut®.
*Research undertaken by the wire.