FCUK© Sport...

A brand as controversial as fcuk© demands innovative,
eye-catching style so it goes without saying that the trial and gift packs for fcuk© SPORT had to be different. Working with Boots' packaging technologists, we came up with Replica Vials, in bright orange and blue to match the colouring of the two fcuk© SPORT variants.

The vibrant vials appeal to the impulse purchase and offer a great entry to brand by giving the consumer the opportunity to try at a low cost as well as encouraging return to store to purchase the parent packs or further vials as wash bag refills. Boots tell us sales are going well across the range.

To read more click on the PDF icon to download a fact sheet.

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