Lynx Click...

Unilever’s award winning launch campaign for the new Click variant in its Lynx male grooming range included a selection of postcards with Touch a Scent fragrance encapsulation.

The major campaign featured Hollywood star Ben Affleck and centred on a hand held ’clicker’, to record any recognition from women.

A total of nine different Touch a Scent postcard designs were produced in a pan-European campaign, which included language changes to cater for the individual markets. Postcards were distributed through bars, clubs and cinemas amongst others.

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