No7 Skincare...

To introduce consumers to the relaunched No7 foundation and skin care ranges, Boots chose Replicas and Pearls, the sophisticated sampling formats which echo the elegance of the prestige brand.

For No7 Stay Perfect™ Foundation, a single Pearl, placed in a neat, purse-sized card has been created for all eight shades. Handed out by the No7 Consultants, the Pearls give consumers the opportunity to trial the texture, colour and effects of the foundation.

Duo Replicas were placed in cards with a luxurious pearlised finish for the day/night skin care ranges. The Replicas perfectly mirror the packaging of the three versions: Uplifting, Time Resisting and Advanced Hydration, giving the consumer a choice of skin care solutions.

To read more click on the PDF icon to download a fact sheet.

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